You filthy swine I hear the aged lady shout ready to strike with her handbag.
No it was not a party like that actually. Yesterday, on the 20th November 2013, I went along to an event organised by the Evening Standard near Westminster, London that hosted Ms. Jacquiline Gold. http://en.wikipedia.org/wiki/Jacqueline_Gold
The woman behind Ann Summers. A very interesting lecture, some nuggets of information and a great bunch of people to mingle with made for a good evening. Courage was the one word if any that I left with. I did have some questions about the legal and moral obstacles faced, the dialogue in her mind to set out. I would have asked but for a number of minor reasons, limited time is my excuse….Next time.
I remember joking with an old bachelor friend of mine: “Mr Maker, you’ve been in that Ann Summers again, you have”. “What do you mean” he said, as his sister laughed. This example illustrates how well it is positioned. Not that of a seedy sex shop, but not that of Selfridges either. Naughty…….but clever, and accepted in the mainstream. A supplier satisfying a want with financial success to prove it.
In conclusion, a story that any new business owner can glean something from. Do look into the Story of Ms. J. Gold.