Influences in buying technology online

A very interesting bit of research that I came across that would be applicable across many areas.

FACTORS THAT WOULD INFLUENCE THE DECISION OF BUYING TECHNOLOGY ONLINE (APRIL 2015) RESEARCH AND BUYING TECHNOLOGY PRODUCTS – UK JUNE 2015 (MINTEL)

OF 2000 PEOPLE IN THE SAMPLE                                                                        %

 

Availability of next day delivery                                                                            48

Price match Promise (with selected online retailers)                                     45

Availability of in store services                                                                               44

Availability of in store returns                                                                                 32

To pick a preferred delivery time                                                                            29

Availability of Click and Collect services (Pay online collect in store)       26

Videos on the retailers website (Demo of product features)                          16

Ability to speak with expert over video call                                                           8

Other services                                                                                                                  3

None of these                                                                                                                  19

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